"Marketing Technology: Ain't What It Used To Be," presented by Point.io will provide an in-depth, interactive discussion by experts covering the following:

• Insight into how managing big data, aggregation, algorithms, tag management, testing & analytics, scoring and optimization can streamline your sales process
• Demo and first look at the new Personify marketing platform from Point.io using the Direct Customer Engagement (DCE) approach
• How to create an ideal conversation with customers and prospects using technology that replicates the skills of your best people and can leverage those skills in endless ways across every digital medium
• How to connect crucial information about buyer needs, intents, interests and attitudes to a digital engagement platform that will personalize each conversation and adjust dynamically

Continental Breakfast will be provided