The Future of Digital Marketing

Tuesday, April 2110:00am–6:30pm

The Future of Digital Marketing Event is Philly Tech Week's marquee Media Conference. This full day event will focus on digital trends that marketers, agencies, content producers, and startups need to know. Thought leaders will walk us through marketing challenges—and how to solve them.


10AM | Doors open. Coffee, snacks, networking

10:45 AM-12:30 | Welcome, thanks for coming! Let’s get into the Case Studies…

  • 10:50 - 11:15 | The Archer Group on what it takes to execute Wawa’s beloved Hoagiefest campaign
  • 11:15 - 11:40 | RJMetrics tells a story of branding and design crossed with inbound marketing
  • 11:40 - 12:05 | CapTech on enabling 1:1 marketing through centralized data
  • 12:05 - 12:30 | Meetup makes a case for getting off the internet: Face-to-face is the future of digital

12:30 - 1:50 | Lunch and learn. Grab lunch and find a table! Each table will will discuss a pre-selected topic in digital marketing.

  • Topics include: Content Marketing, Analytics, Social PR for Inbound Leads, Database Marketing, Branding and Inbound Marketing and Earned Media.
  • Be prepared to share and discuss in these small group conversations.

2:00 - 2:45 | Keynote Q&A with Mario Armstrong, Today Show contributor

2:45 - 3:00 | Fast break! Snacks and stretching

3:00 - 4:15 | Back to the Case Studies!

  • 3:00 - 3:25 | SEER Interactive asks, Are you working on marketing outputs or marketing outcomes? This presentation will get you to think about measuring your marketing efforts, fromm SEO, PPC, Email, and more
  • 3:25 - 3:50 | Greenwood Gaming and Parx Casino on loyalty analytics and a lesson in database marketing
  • 3:50 - 4:15 | Order Up on Social media marketing to millennials

4:15 - 5:00 | Hot seat Q&A. Totally unscripted, we'll fire off questions asked via Twitter to a panel of industry pros. Tag your burning questions with #PTW15 and moderator Juliana Reyes will ask the experts.

  • City of Philadelphia, Desiree Peterkin-Bell
  • Tonic Design, Justin Mathews
  • Levlane, Drake Newkirk
  • Moderated by Juliana Reyes and Christopher Wink of

5:00 | Wrap up! Thanks for coming

5:00-6:30 | Happy Hour at Impact Hub. Complimentary snacks, beer and Bluecoat gin cocktails.


  • Graham Ruffels, Director of Insights, iQ media
  • Jen Spofford, Vice President of Client Service, The Archer Group
  • Kristin Hodgson, Communications Director, Meetup
  • Marc Oppenheimer, Chief Marketing Officer, Greenwood Gaming and Parx Casino
  • Mark Mountan, Senior Manager of Digital Solutions, CapTech
  • Mario Armstrong, Digital and Technology Commentator, The Today Show
  • Michael Hartman, Director of Consumer Marketing, OrderUp
  • Michael Stricker, Marketing Director, SEMrush
  • Robert Moore, Co-Founder, RJMetrics
  • Todd Miller, Chief Experience Officer, The Archer Group
  • Wil Reynolds, Founder, Seer Interactive


  • Desiree Peterkin-Bell, Director of Communications and Strategic Partnerships, City of Philadelphia
  • Drake Newkirk, Creative Director, Levlane
  • Justin Mathews, Vice President of Client Services, Tonic Design
  • Moderated by Juliana Reyes and Christopher Wink of


  • How to work through various marketing challenges via 7 trends in digital marketing
  • How to piece together current trends in digital marketing to build a digital strategy
  • How 10+ thought & industry leaders worked through challenges their companies/clients faced. Get an insider perspective on marketing problems—from the marketers who worked to solve them.


  • Marketers who wish they had more tech experience, trying to figure out what’s new in the space
  • Marketing/PR professional who develop strategy
  • Those who handle content marketing initiatives
  • Curators of valuable, relevant, compelling content
  • People looking to tap into one or multiple channels to attract and retain customers
  • People seeking content for sites, mobile platform, or corporate magazines
  • Active online marketers/advertisers
  • Those looking to better manage their online presence
  • Those looking for fresh insights & free consulting
  • Those looking to network with fellow marketers

This event is a part of Philly Tech Week's Media Conference Day. Check out the full list of Media Conference events.

After the conference, join the Philadelphia Chapter of the American Marketing Association for continued networking and drinks here.

Impact Hub
1227 N. 4th Street Philadelphia PA, 19122