Anita Dorf

Anita Dorf

About Me

Anita Dorf is a senior marketing executive who has worked within the cable, satellite and telecommunications fields for more than 15 years. She currently serves as Comcast’s Northeast Division Vice President of Marketing for Business Services, responsible for all development, implementation and management of strategic and tactical marketing initiatives across 14 northeastern states and a footprint of more than eight million customers.

Since 2007, Anita has led a number of high-profile initiatives for Comcast’s Northeast Division, including a wireless phone pilot program and a cross-functional root cause analysis of call volume and customer satisfaction. Prior to joining Comcast, Anita held leadership positions with several other multi-system operators (MSOs) and satellite television companies, with a focus on developing integrated marketing and sales campaigns, retention marketing, product launches, branding and competitive analyses. Anita is a member of Women in Cable and Telecommunications and a fellow of their

flagship executive program, the Betsy Magness Leadership Institute. In addition, she has served on the Board of Directors for local chapters of CTAM, the industry’s marketing association. Anita holds a Bachelor of Business Administration (BBA) from Goizueta Business School at Emory University.

Sessions I’m Presenting

Contact Details

Philadelphia, PA