Anita Dorf is a senior marketing executive who has worked within the cable, satellite and telecommunications fields for more than 15 years. She currently serves as Comcastâ€™s Northeast Division Vice President of Marketing for Business Services, responsible for all development, implementation and management of strategic and tactical marketing initiatives across 14 northeastern states and a footprint of more than eight million customers.
Since 2007, Anita has led a number of high-profile initiatives for Comcastâ€™s Northeast Division, including a wireless phone pilot program and a cross-functional root cause analysis of call volume and customer satisfaction. Prior to joining Comcast, Anita held leadership positions with several other multi-system operators (MSOs) and satellite television companies, with a focus on developing integrated marketing and sales campaigns, retention marketing, product launches, branding and competitive analyses. Anita is a member of Women in Cable and Telecommunications and a fellow of their
flagship executive program, the Betsy Magness Leadership Institute. In addition, she has served on the Board of Directors for local chapters of CTAM, the industryâ€™s marketing association. Anita holds a Bachelor of Business Administration (BBA) from Goizueta Business School at Emory University.