As the Director of Digital Strategy at Masterminds Advertising, Andrea Janssen develops digital and social media strategies for brands across the United States, including the Art Directors Club, DoubleDown Casino, International Game Technology (IGT), Mississippi Gulf Coast CVB, TreePhilly, and Yards Brewing.
When not in the office, you'll find Andrea actively participating in industry events. She co-produced the Social Media Boot Camp and Sherpie Awards at G2E, the worldâ€™s largest casino gaming conference, for 4 years in a row. She also recently spoke about the convergence of social media and technology at Philly Ad Clubâ€™s Building a Bridge Between Philly's Tech and Advertising Communities event. In addition, she sits on the board for Atlantic County Community Collegeâ€™s New Media program.
Projects she's worked on have received numerous accolades: Best Social Media Program at the AGA Awards, several Adrian Awards, a Gold Romero Award, and a Destiny Award. Additionally, popular industry publications such as Social Media Examiner, Socially Stacked, Huffington Post and Social Media Marketing for Dummies, 2nd Edition have featured her work.
Aside from being a Pinterestaholic and analytics addict, Janssen is also a classically trained opera singer, crazy cat lady in the making, and avid supporter of the Oxford comma.