Media

Marketing, media and public relations have changed dramatically in the digital age. Hear from leading experts who are not only responding to the change, but helping to shape it.

Tuesday, April 21 9am–5:30pm

Track Day Events

  • The Future of Digital Marketing

    The Future of Digital Marketing Event is Philly Tech Week's marquee Media Conference. This full day event will focus on digital trends that marketers, agencies, content producers, and startups need to know. Local thought leaders will walk us through marketing challenges—and how to solve them.

    Tuesday, April 21, 10:00am–6:30pm

Speakers

  • Jen Spofford

    Jen Spofford

    As VP, Client Service, Jen guides The Archer Group¹s discipline teams as they create the most innovative technology solutions to answer Client communication challenges. Prior to joining Archer in 2009, Jen spent seven years in the New York City advertising world, working in both creative

  • Marc Oppenheimer

    Marc Oppenheimer

    Marc Oppenheimer is the Chief Marketing Officer for Greenwood Gaming based out of Philadelphia, PA. He has been at Greenwood since December 2012. In this role, he has responsibility for revenue generation and the marketing strategy for all Greenwood entities including Parx Casino and Parx

  • Desiree Peterkin Bell

    Desiree Peterkin Bell

    Desiree Peterkin Bell currently serves the City of Philadelphia and the Administration of Mayor Michael Nutter in two appointed positions: Director of Communications and Strategic Partnerships and City Representative.

    As Mayor Nutter’s Director of Communications, she is

  • Todd Miller

    Todd Miller

    Todd Miller is Chief Experience Officer at The Archer Group, setting the creative direction for brands such as Armstrong, Chase, Gore-Tex, Warner Brothers, Wawa and more.

  • Drake Newkirk

    Drake Newkirk

    Drake Newkirk has been with integrated Philadelphia brand marketing agency LevLane for 15 of its 30 years. As SVP/Creative Director, Digital he serves as head of LevLane’ s interactive department, supervising and/or producing projects from concept through production and delivery.

    He

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